AMASA Cape Town March meeting: adventures in strategic planning Strategic planning has gained a somewhat mystical aura in the communications industry, where the word strategy has taken on as many meanings as there are people with opinions. So as not to be let out, Sid Peimer will also share his opinion, exposing the underbelly of strategy and how anyone can deliver an effective strategic plan. This talk will be informative and entertaining, and will introduce you to a refreshing take on strategy and what it can do for you and your clients. And how you can construct more effective ones. Sid will cover a number of key areas in strategy, including: brand equity, insights, the role of storytelling, consumer-based brand equity, positioning and the influence of social media and more. Sid has served as the strategist at Ogilvy & Mather for Iscor, Nestlé and SABMiller, planned on the Liberty Group for Leo Burnett, amongst many other blue chip brands and currently serves as the strategic planning director for BEHP - a full service agency of which he is co-founder. Date and time : Wednesday, 31 March 2010 at 4pm Venue : The Grill Room, Mount Nelson Hotel RSVP : Please contact Kerry at style="color: #00ADEF or +27 (0)21 685 3838 to reserve your place Event is free for members, R50 for non-members and R25 for students. We would also like to open up nominations for the 2010 AMASA committee. If you are interested in becoming a part of AMASA Cape Town committee, please email your nomination to style="color: #00ADEF |
